by Greg Williams
www.themasternegotiator.com
When you negotiate in writing, compared to face to face, do you change your negotiation style? If you don’t, you should consider doing so. After all, cues you would otherwise pick up in a face to face negotiation, you’ll miss, because you won’t be able to discern nonverbal signals and other cues you’d gather in face to face negotiating. How then do you gain an advantage when you negotiate in writing? The answer, you have to be more aware of the meaning of the words in the communications. You must pay very close attention to the placement of the words, and understand how the author expresses and states his position; you should also observe how your opponent interprets the words you use. In essence, as you express your negotiation position, you need to determine the impact your words will have on your opponent. You’ll also have to take into consideration the culture of the other person/people and the meaning that some words have in his/their culture.
There are some things you need to do regardless of whether you’re negotiating face to face, over the phone, or via written communications. You still have to go about gathering background information on the subject you’re negotiating with. In so doing, in addition to the ‘normal’ information you’d look for, when negotiating in written form, you also need to retrieve written samples of that person’s writing style. The purpose of this exercise will become extensively more valuable as you go deeper into the negotiation process.
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